Scaling to $58K/Month: How We 5x’d Profit for a Creative Course with Meta Ads

Starting Point

A returning client who had previously partnered with us on Google Ads reached out to expand our collaboration by optimizing their Meta Ads campaigns.

The client’s product was a digital course for small business owners, teaching them how to boost online sales. Their core audience? Beginner entrepreneurs looking for practical strategies.

The biggest challenge was scaling: the client wanted to double or triple their results but didn’t know how.

Our mission: maintain ROI above 2 while driving significantly higher volume.

Beginning: Optimizing Existing Results

At the start, the client was spending $7,500/month and making $12,000/month (ROI of 1.6).

We quickly identified wasted budget in low-performing segments and eliminated them, boosting campaign efficiency right away.

In just the second month:

• •Ad spend dropped to $3,000/month
• ROI soared to 3.4 more than doubling profitability

Key steps:

• Advantage+ campaigns: Testing with and without Cost Cap to find what scaled best
• Subscriber retargeting: Campaigns targeting subscribers who didn’t convert
• Placement optimization: Sharpened focus on top-performing placements
• Automated budget rules: Shifting budget automatically to high-performing ad sets

 Once we captured these low-hanging wins and got the campaigns profitable, we were ready to start scaling.

 Continuation: Creating New Products

 We noticed the client’s average order value (AOV) was low, around $120–$150. To increase revenue, we proposed launching higher-ticket products and building a structured sales funnel. 

The new funnel included:

• A free webinar to engage and qualify leads
• A low-ticket product ($7–$14) to build trust
• The core offer priced at $500+ to drive real profit

We launched dedicated campaigns for each funnel stage.

By month three:

• AOV jumped from $125 to $360
• Profit rose from $10K to $32K

Once we saw the funnel was converting, we focused on optimization and scaling.

Optimization & Scaling

 We built a two-part campaign system:

1. A testing campaign to test new creatives and interests
2. A core campaign to generate consistent profit

The testing campaign ran continuously, and winning segments were moved to the core campaign.

We used ABO (ad set budget optimization) to assign different budgets to different ad sets.

Campaign goals varied by funnel stage: clicks, webinar registrations, or purchases.

We kept customer data fresh and used lookalike audiences built on the latest buyers to improve targeting.

Our automated rules:

• If results were good, budgets scaled up by 10–15%
• If performance dropped, budgets were reduced by 15%

We also optimized campaigns by:

• Placements 
• Gender and age 
• Country targeting 
• Media Types 

 This constant budget reallocation ensured that only the best-performing ad sets kept scaling while cutting out underperformers.

Final Results

In the final month, our campaigns hit record results:

• Profit reached nearly $60K
• ROI climbed to almost 5

 Compared to the first month:

• Ad spend grew by 57%, hitting $11.8K
• Average order value jumped 350% to $433
• Purchases grew by 40%
• Profit soared by 483% to $58K

This case study proves:

• We think beyond the ad account.
• We reimagined the client’s entire offer and funnel.
• We created multiple new products tailored to different audiences.

Selling online courses?

We can help you scale profitably, just like we did here.